Streamline has been shut down but it was a fast-paced, third-person game built for and around streaming. You took on the role of Broadcaster, Player, or Viewer to change the way the game itself was played! Broadcasters could easily make parties play with their communities while stream viewers could bet on players, change the rules of the game in real-time, and compete in mini-games.
The goal of this project was to create a social campaign for Streamline, that ran across multiple social platforms. This is a quick look at some of the content.
These are my initial composition sketches. It's good to start with a simple sketch to help determine what the layout of the ad should be. I like to break down the artboard into simple shapes in order to see what the flow of the page will be.
I wanted these ads to be more than static graphics. The artwork was outlined as sketches on paper, then composed in Figma, and exported for animation in After Effects.
When creating a social post, or any artwork for that matter, it’s important to consider the format that the art will be shown in. For Instagram, the layouts are very specific so when designing it’s important to start with this constraint in mind rather than cropping your artwork to fit after it’s complete.
For Facebook and Twitter, the format is less specific. I opted to go with a standard 16:9 layout.
People are more likely to stop and engage with your content if it’s animated. It’s a lot easier to scroll past text posts, and even with compelling images people can quickly pass by them, but with a video, people are more likely to pause for a few seconds to see what the video contains. With a video, you are in control of the timing to show you information. For this reason, I try to create video posts whenever possible. Even if the posts are simple, it slows down the viewer and they are more likely to interact with the post. Just be sure to keep the videos short and sweet.
This might not be as exciting to see, but it’s often the little details that make a good project great.
It can be easy to focus on the end goal and rush past naming layers and keeping things in order. It’s not the most fun thing to do and can slow down the process. But when you need to go back and make edits to your work, you’ll be happy you put in the time to keep things neat. If you find it gets in the way of creativity, by all means don’t let this hold you back, just be sure to do some cleanup before you go too far. Edits are a part of the process so make it easier on your future self.
Music & SFX
Audio is another big part of the video. Without it, you missing out on a lot of potential to impact the viewer. Audio pulls you in and adds impact to the visuals. I like to edit my work to audio because it also gives you a rhythm to cut to. For Streamline, I found a short audio track and remixed it to fit my timeline. Then I added in some quick sound effects to accentuate the motion and cuts.
A lot went into animating this campaign. Here are a few details, some of the effects and animations, and simple logo animations.